Partnering with Governments to Power Nationwide Growth
To scale in today’s market, EdTech companies must unlock new markets, harness the full power of cloud, and lead with an AI-driven product strategy — all while navigating complex education ecosystems.
AWS Catalyst Program – Accelerate Your Growth with AWS
We help education ISVs move from strategy to execution — accelerating growth,co-sell enablement, and measurable impact through the AWS ecosystem
What Is the AWS Catalyst Program
The AWS Catalyst Program is a growth acceleration initiative designed to help high-potential education ISVs scale their global footprint and strengthen collaboration with AWS.
Executed by EDT&Partners, the program supports ISVs that have already established a strong product-market fit and significant AWS cloud adoption. Catalyst helps these organizations unlock new opportunities through joint go-to-market planning, co-sell activation, and strategic enablement.
Strategic Alignment
Define your AWS go-to-market strategy with expert guidance
Revenue Growth
Accelerate co-sell opportunities and pipeline generation
Team Enablement
Build internal capabilities for sustained AWS success
Measurable Impact
Track KPIs and demonstrate ROI throughout the journey
Why Catalyst
Many ISVs reach a pivotal stage where scaling requires more than product excellence — it demands strategic coordination, go-to-market clarity, and deep AWS engagement. The AWS Catalyst Program helps bridge that gap by providing dedicated consulting support, proven frameworks, and AWS sponsorship to fast-track execution.
Access to AWS funding programs and co-sell pathways
Strategic GTM and marketing support from AWS and EDT&Partners
Visibility across AWS Marketplace and the global partner network
Measurable growth in pipeline, revenue, and partner engagement
The Catalyst Program – How It Works
The AWS Catalyst Program unfolds in two key phases designed
to accelerate growth and establish long-term scalability.
1
CATALYST Acceleration
Accelerate growth with advanced AWS partnership capabilities.
Includes a dedicated EDT&Partners team, joint GTM, co-sell pipeline, and introduction to advanced programs, funding, and global AWS resources.
Partner cost: $0
AWS Sponsorship: $30,000
Duration: 6 months
2
CATALYST Growth
Ad-hoc GTM execution support, including the deployment of dedicated education growth experts and campaigns.
Includes a dedicated EDT&Partners team, a personalized sales playbook, and campaigns.
Partner cost: starting at $30,000
Duration: Ad-hoc
Tailored in time and scope
AWS Sponsorship
$30,000
Partner cost
Starting at $30,000
Total Program
starts @60K
Deliverables and Outcomes
Each Catalyst engagement delivers a defined set of outcomes that move ISVs from readiness to measurable growth:
Joint go-to-market and co-sell plan
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Strategic sales playbook and competency roadmap
Funding and campaign calendar
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Co-sell pipeline integrated with AWS systems
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KPIs such as additional TAM unlocked and new partnerships
Why Catalyst
Many ISVs reach a pivotal stage where scaling requires more than product excellence — it demands strategic coordination, go-to-market clarity, and deep AWS engagement.
The AWS Catalyst Program helps bridge that gap by providing dedicated consulting support, proven frameworks, and AWS sponsorship to fast-track execution.
Access to AWS funding programs and co-sell pathways
Strategic GTM and marketing support from AWS and EDT&Partners
Visibility across AWS Marketplace and the global partner network
Measurable growth in pipeline, revenue, and partner engagement
How Catalyst Builds on the Global Passport Program
Catalyst helps education ISVs turn strategy into execution, building on the foundation set by the AWS Global Passport Program to accelerate growth and scale globally.
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