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EDT&Partners and Preschool Market Forge New Partnership to Advance Understanding of Technology in the Context of Early Education
The global partnership will equip educators, learners, and parents to thoughtfully integrate AI and technology into early education frameworks.

SINGAPORE, March 10, 2025 – EDT&Partners, a global consulting firm dedicated to driving educational innovation, and Preschool Market (PSM), a leading consultancy and thought leader in early childhood education, proudly announce a strategic partnership designed to advance early childhood education worldwide through the thoughtful integration of technology and AI.
This collaboration unites EDT&Partners’ global network and expertise in technology for education with Preschool Market’s leadership in early learning innovation. Together, the organizations will address the unique challenges and opportunities of teaching about, and using, technology in early learning, promoting best practices and appropriate pedagogical approaches.
Preschool Market has spent the past decade transforming the early childhood sector, positively impacting 265,000 children, 48,000 educators, and 2,106 preschools across six countries, including Singapore, Malaysia and Indonesia. As a sector champion, they’ll gain access to EDT’s extensive global network and strategic resources forging a powerful partnership to improve early education across Southeast Asia and beyond.
Led by Dr. Su Fen Cheong, its CEO & Founder, Preschool Market has been a strategic partner to ECDA, Singapore’s Early Childhood Development Authority; helming multiple initiatives and programs that has helped shaped Singapore’s early education landscape. In 2025, Preschool Market has been designated as “sector champion” and will play a pivotal role in the digital transformation of early education as part of Singapore’s Edtech Masterplan 2030.
“Preschool Market is privileged to partner with EDT&Partners as their knowledge expert for the preschool sector,” said Dr. Su Fen Cheong. “Through this collaboration, we look forward to connecting global resources with local stakeholders, ensuring educational frameworks remain relevant and effective. Together, we can foster impactful collaborations that prepare young learners for a brighter future.”
About EDT&Partners
EDT&Partners is a global consulting firm dedicated to the business of education. With a mission-driven approach, the firm supports clients in achieving sustainable growth through strategy, digital transformation, and innovation. EDT’s expertise spans the education ecosystem, serving organizations from K-12 to higher education across 15 countries.
About Preschool Market
Preschool Market (PSM) is a leading consultancy and thought leader in early childhood education, dedicated to empowering preschools through innovation and 21st-century learning frameworks. With a focus on bridging technology and early education, PSM supports schools in building the capabilities needed to prepare young learners for the future, aligning with Singaporeís Edtech Masterplan 2030 and broader global educational goals. Preschool Market is also a registered social enterprise committed to assisting underprivileged kids and their families.